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Cosmotalks - The Virtual Series: il Calendario

Cosmotalks - The Virtual Series: il Calendario

Dal 4 al 10 giugno, sul sito web di Cosmoprof Worldwide Bologna, va in scena WeCosmoprof, l'evento digitale dedicato alla community globale dell'industria beauty. L'iniziativa è animata da due grandi classici della manifestazione bolognese, rivistati per il web: Cosmotalks The Virtual Series, il primo programma online di webinar firmati Cosmoprof, e Cosmo Virtual Stage, incontri con esperti che proporranno strumenti e consigli pratici per affrontare il prossimo futuro.

Cosmotalks The Virtual Series propone una serie di webinar pensati per incontrare le personalità più importanti del mondo beauty, condividere esperienze e consigli e ripensare all'industria con una visione a lungo termine. Analizzando i trend del momento, attraverso 25 sessioni online, si cercherà di fornire una nuova prospettiva per affrontare gli scenari futuri. I webinar si rivolgono a dirigenti e manager che si occupano di strategia, marketing, innovation technology e dello sviluppo di nuovi prodotti nei differenti settori dell'industria beauty.

Le sessioni si svolgono completamente in lingua inglese. Ecco il calendario.

 

4 GIUGNO

  • 10.00 - 10.25
    EMBRACING A NEW ERA: RESETTING INDUSTRY FUNDAMENTALS
    BEAUTYSTREAMS presents their insights on this disruptive shift in consumer lifestyle and mindset, and forecasts ways for the beauty industry to evolve towards a more sustainable, ethical, and prosperous future.

  • 15.00 - 15.25
    ONLINE MARKETPLACES OPPORTUNITIES POST-COVID-19
    How has this industry been affected by the COVID-19 pandemic? The 50-day lockdown so far has brought the industry to a standstill, although those parts of India which are gradually opening up are beginning to see a cautious but enthusiastic consumer response. This bright outlook is a positive and heartening trend.

  • 16.00 - 16.25
    STARTUP, CORPORATE COLLABORATION
    Hear from Isabela Chick, Managing Director of the Retail and Beauty sectors at Founders Factory discussing how beauty companies can work with startups to transform their business and experience.

  • 17.00 - 17.25
    THE TOUCHLESS REVOLUTION IN BEAUTY. DIGITAL STRATEGIES BEAUTY BRANDS SHOULD IMPLEMENT NOW TO COMBAT THE EFFECTS OF SOCIAL DISTANCING
    Insight into the new "touchless" and "contactless" beauty journey and how brands can create interactive digital experiences to stay connected with their consumers.

 

5 GIUGNO

  • 10.00 - 10.25
    HOW THE COVID-19 IS ACCELERATING THE EXPECTATIONS OF CHINESE CONSUMERS IN BRAND NARRATIVE
    In a post COVID world consumers all around the world will want ever more customisation and genuinity. In this talk we will look at China and discuss what brands did in the past to engage with Chinese consumers, as well as expressing a Chinese story telling approach.

  • 11.00 - 11.25
    BEAUTY IN LIGHT OF COVID-19: MAPPING OPPORTUNITIES AMIDST ADVERSITY
    While beauty will not come out unscathed from the expected global pandemic-linked recession, there could be some positive prospects to explore in terms of positioning, product formats and engagement through virtual experiences. A shift to local brands, boost in masstige offerings, DIY beauty and further health alignment, as well as wellness-centred brand messaging will be observed. As necessity takes priority over luxury, brand differentiation and loyalty will resurface as a challenge, so stories of purpose, emotional engagement and new relevance would be a key lifeline.

  • 12.00 - 12.25
    COPING WITH COVID-19: BEAUTY CONSUMERS' RESPONSE TO THE PANDEMIC AND ITS AFTERMATH COVID-19 has turned the beauty world upside down and brands and manufacturers are trying to navigate their way through a dramatically shifting marketplace. Mintel will share the results from its new COVID-19 consumer trackers in major beauty markets, uncovering consumers' responses over time to the emotional and practical challenges of the pandemic and highlighting how these responses are reflected in their beauty behaviours.

  • 14.00 - 14.25
    CIRCULARITY: BALANCING BEAUTY AND SUSTAINABILITY
    In the cosmetic industry, circular economy is a growing trend driven by consumers calling for accountability. It requires creativity from the beauty industry as brands need to reinvent the take-make-waste system. Some companies have already started that shift - which received the Cradle to Cradle certification for some of its products, or the recent SPICE alliance bringing together organizations such as L’Oréal, Albéa and Chanel to rethink the packaging industry. Sustainability is no longer a choice!

  • 15.00 - 15.25
    POST PANDEMIC BEAUTY: WHY SAFE BEAUTY IS THE NEW CLEAN BEAUTY
    Consumers will care more about what you put in your products than ever before so being able to offer them complete confidence in the safety of your ingredients will be paramount. Antibacterial, antiviral and immunity-boosting actives will boom as consumers seek out products that preserve their own personal safety, and hygiene will become the most important aspect of any beauty product.

  • 16.00 - 16.25
    CAN TOUCHLESS AND SAFE BEAUTY BE GREEN AND SUSTAINABLE?
    Two apparently opposite challenges that the industry will face in the coming months and years. How the beauty industry is fast adapting to consumers' needs for safety. How to serve a touchless beauty, for safe contact with beauty products while maintaining a sustainable approach. A presentation of beauty innovations.

  • 18.00 - 18.25
    THE NEW NORMAL TOWARDS A NEW BEAUTY INDUSTRY POST CORONA
    In this webinar, the speakers introduce their vision on success during the time we enter now: "the New Normal". Discover how your brand will contribute to a world that is healthier and safer than before, and how you ensure that your customers will recognize your efforts, and reward your brand for it.

  • 19.00 - 19.25
    BEFORE AND AFTER: COVID-19 AND THE U.S. PRESTIGE BEAUTY INDUSTRY
    The response to COVID-19 created a new social and economic normal. The U.S. Prestige Beauty industry has changed as a result. What were the U.S. consumer trends before the pandemic, and what are their priorities today? What will their preferences be in the future? Join us for a conversation highlighting The NPD Group’s latest sales results and insights plus future-focused research from the FIT CFMM Masters’ Program to better understand your opportunities in this new normal.

 

8 GIUGNO

  • 10.00 - 10.25
    WHAT DOES COVID-19 MEAN FOR THE SPA INDUSTRY?
    As with travel and other service sectors, the spa industry has been hit particularly hard by the pandemic. An industry leader discusses the immediate impact as well as the changes being implemented in response to new hygiene standards and social-distancing measures. As spas in Asia begin to reopen, we look at how client habits are expected to change and how spas plan to adapt in response.

  • 11.00 - 11.25
    RESTARTING OFFLINE - LET'S GET PHYSICAL
    Successfully re-starting physical retail is therefore key to the beauty sector’s recovery. This webinar will explore creative strategies for getting brick-and-mortar back to growth: it is a must-attend for anyone interested in how physical retail will evolve, the opportunities for brick-and-mortar stores or for those looking for inspiration when it comes to better selling beauty in the real world.

  • 15.00 - 15.25
    ENGAGING THE CONSUMER WITH THE RIGHT COLORS FOR 2021: TREND, PHYSICAL, DIGITAL, VIRTUAL
    Join our Pantone experts to learn more about 2021 colour trends in the beauty arena including colour direction for product and packaging. We will also share Pantone’s digital solutions and new technologies that can offer you a more effective colour experience.

  • 16.00 - 16.25
    SENSORIALITY & SENSUALITY: WHICH DESIRES FOR 2022?
    Those past few years, societal changes have generated new relationships with body, sensuality and seduction. And the health crisis we are going through will exacerbate these questions related to the connexions with oneself and with others. Between anguish, envy and frustration, more than ever sensoriality and sensuality will be at the heart of use and aesthetic codes. This is why the Carlin Trend Agency has chosen to share prospective marketing and creative decodings concerning the evolution of consumer desires in terms of sensoriality and sensuality by 2022.

  • 17.00 - 17.25
    DESIGNING FOR A NEW ERA IN BEAUTY
    Now, more than ever, our idea of beauty is aligned with the way we see the world and the way we want to live – in greater sync and harmony with ourselves and with our environments. Join Sophie Maxwell, Partner Futures & Insight at Pearlfisher London, to hear about what the current realities short and longer-term effects will be on designing for a new era in beauty and wellness.

  • 18.00 - 18.25
    ESSENTIAL REMOTE DIGITAL BEAUTY SOLUTIONS FOR THE POST-COVID-19 WORLD
    An in-depth look at the significance and practical applicability of beauty AI/AR technology for brands and retailers. Proven ways to retain continual digital engagement and provide a unique beauty experience.

 

9 GIUGNO

  • 10.00 - 10.25
    STATE OF INFLUENCER MARKETING 2020: TODAY AND TOMORROW
    The recent pandemic has drastically disrupted the way brands are communicating with their consumers. Social media, in particular, has played a significant role in keeping the global population connected and offline brands are beginning to slowly recognize the importance of embracing digital channels. Throughout this session, Launchmetrics’ VP of Digital Marketing, Gina Gulberti, will share insights on effective influencer campaigns, trends in the communication shifts as well as future predictions.

  • 11.00 - 11.25
    TOMORROW'S CROSSROADS: ARTISANS, DESIGNERS, ARTISTS, BRANDS: THE ABILITY TO CREATE TOGETHER A NEW DREAM, A NEW APPROACH, AND A NEW SENSORY JOURNEY
    How will this pandemic influence creativity, colors, shapes, materials, textures, and how about our 5 senses? As we are also undergoing a sensory revolution, lets vision the future through the eyes of Design Expert Sissi Valassina and A+A's Creative Director Alejandro Espinosa.

  • 12.00 - 12.25
    HOW IS INDIAN BEAUTY INDUSTRY WEATHERING THE COVID CHALLENGE?
    Flourishing at 15-20% p.a., the 12.5bn USD Indian beauty industry has a very bright future and is pegged to grow to a size of 20bn USD by 2025. How is this thriving market affected by the COVID-19? What are the challenges brought upon by the global impact of the Coronavirus? How will new consumer priorities change beauty retail and salon/spa services? CEO’s of the beauty industry will reveal what the industry needs to do to spur growth in this scenario.

  • 16.00 - 16.25
    THE COSMOTRENDS REPORT: BOLOGNA 2020
    Each year, Cosmoprof presents its official CosmoTrends Report to highlight directional products from exhibitors, serving as an iconic roadmap. This has been a pivotal tool for show attendees. In light of the current crisis and postponement of Cosmoprof Worldwide Bologna, it’s even more essential for companies to have a showcase for their innovations. Join BEAUTYSTREAMS for an online presentation of the 2020 CosmoTrends Report.

  • 18.00 - 18.25
    BEAUTY SHIFTS: FROM CULTURE TO PRODUCT
    In this seminar, Fashion Snoops will focus on the shifts occurring within the beauty industry, and will explain how various cultural movements have impacted the evolution of these shifts. What ends up on market shelves is the result of changing cultural norms, which reflects Fashion Snoops' method of crafting trends from a macro to micro level. The seminar will cover trend shifts within all facets of the beauty industry, ranging from skincare, makeup, hair, ingredients, packaging, etc.

 

10 GIUGNO

  • 11.00 - 11.25
    POST PANDEMIC BEAUTY: WHY SAFE BEAUTY IS THE NEW CLEAN BEAUTY
    Consumers will care more about what you put in your products than ever before so being able to offer them complete confidence in the safety of your ingredients will be paramount. Antibacterial, antiviral and immunity-boosting actives will boom as consumers seek out products that preserve their own personal safety, and hygiene will become the most important aspect of any beauty product.

  • 15.00 - 15.25
    DECODING "GUOCHAO" IN BEAUTY: USING CHINESE TRADITIONAL STYLE AND CULTURE TO CREATE BRANDED CONTENT EXPERIENCES RELEVANT FOR CHINESE CONSUMERS
    This Covid19 crisis has been an accelerator of the “proud of me” trend in China and further busted the collective sense of national pride, particularly among young consumers. Therefore, global brands, in order to successfully compete, need to be aware of how local players resonate with consumers at emotional and cultural level leveraging on this “buy Chinese” trend. Understanding and leveraging local cultural codes can help international brands to localize their content in order to cope with local consumers stronger interest into China’s cultural heritage.

  • 16.00 - 16.25
    COPING WITH COVID-19: BEAUTY CONSUMERS' RESPONSE TO THE PANDEMIC AND ITS AFTERMATH
    COVID-19 has turned the beauty world upside down and brands and manufacturers are trying to navigate their way through a dramatically shifting marketplace. Mintel will share the results from its new COVID-19 consumer trackers in major beauty markets, uncovering consumers' responses over time to the emotional and practical challenges of the pandemic and highlighting how these responses are reflected in their beauty behaviours.

  • 17.00 - 17.25
    BEAUTY SHIFTS: FROM CULTURE TO PRODUCT
    In this seminar, Fashion Snoops will focus on the shifts occurring within the beauty industry, and will explain how various cultural movements have impacted the evolution of these shifts. What ends up on market shelves is the result of changing cultural norms, which reflects Fashion Snoops' method of crafting trends from a macro to micro level. The seminar will cover trend shifts within all facets of the beauty industry, ranging from skincare, makeup, hair, ingredients, packaging, etc.

  • 18.00 - 18.25
    SENSORIALITY & SENSUALITY: WHICH DESIRES FOR 2022?
    Those past few years, societal changes have generated new relationships with body, sensuality and seduction. And the health crisis we are going through will exacerbate these questions related to the connexions with oneself and with others. Between anguish, envy and frustration, more than ever sensoriality and sensuality will be at the heart of use and aesthetic codes. This is why the Carlin Trend Agency has chosen to share prospective marketing and creative decodings concerning the evolution of consumer desires in terms of sensoriality and sensuality by 2022.

  • 19.00 - 19.25
    BEAUTY IN LIGHT OF COVID-19: MAPPING OPPORTUNITIES AMIDST ADVERSITY
    While beauty will not come out unscathed from the expected global pandemic-linked recession, there could be some positive prospects to explore in terms of positioning, product formats and engagement through virtual experiences. A shift to local brands, boost in masstige offerings, DIY beauty and further health alignment, as well as wellness-centred brand messaging will be observed. As necessity takes priority over luxury, brand differentiation and loyalty will resurface as a challenge, so stories of purpose, emotional engagement and new relevance would be a key lifeline.

 

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